If your current goal for your business is to generate as many leads as you possibly can, then you will need to use the right channels and create the right content to help you attract the right prospects. If you can pull this off, you should be able to grow your business exponentially.
Not exactly. Generating high-quality leads is one thing, but keeping them engaged within the sales funnel and guiding them toward making a purchase is a different matter. This is the part where you’ll confront the most pressing challenges as you test, apply, and reconfigure different marketing strategies that aim to nurture your audience.
Nurturing your leads will keep you busy as you aim to reach your sales goals. But it’s not the only time you will be spending. You also have to shell out some cash, and unless you use the right strategies, expect to pay a lot just to keep your business fed with quality leads.
Here are a few effective ways to keep your leads engaged without busting the bank:
- Run an email campaign
If you have a working website, you should consider installing a filled form that functions as a lead capture device. You also need to give visitors a compelling reason to fill it in such as creating a customer account. This is the perfect time to ask them to sign up for a monthly newsletter. Customers who read your newsletters are bound to know more about your brand, products, and services. Monthly or weekly email send-outs should keep them consistently engaged. For this, make sure to craft highly engaging emails with click-worthy subject lines. Also, don’t forget to add calls to action at the end of each email so you can prep your leads for the next step in the sales cycle.
- Run mobile alerts
For companies that want to widen the reach of their brands, SMS alerts are a strategy that remains effective. SMS and mobile alerts can generate plenty of conversions by reminding your visitors of the pending products they need to checkout. If you’re in a B2B industry, business SMS marketing services are also great for engaging busy CEOs.
- Run social media ads
Aside from your brand’s official social media accounts, you might also want to consider running ads that follow your audience through the social media channels they use. Facebook and LinkedIn ads are great if you’re aiming to convert already warm leads into sales, so be sure to be very specific in determining the type of audience you should be engaging.
- Offer free downloadables
Once you have reeled in a high-quality lead, you only need to provide additional information about your product or service to give them the needed push to finalize a purchase. Offering free e-books such as manuals, case studies, and whitepapers are your best bet for attracting the right people for your business.
Increase your conversions and grow your business the right way by keeping tabs on what your audience needs. Use these tips for channeling more leads to and through your sales funnel.