Antitrust regulators analyze the multibillion-dollar deal between the two tech giants, Google and Apple, to make its search engine the default on iPhones. However, Cupertino is seemingly composed to enter the internet-query market. Apple’s inclusion of its private internet search results in iOS 14 Spotlight queries instead of another search engine’s.
As per FT notes, “That web search capability marks an important advance in Apple’s in-house development and could form the foundation of a fuller attack on Google, according to several people in the industry.”
This smart change usually has gone unrecognized. The iPhone’s Spotlight search is mostly used when looking for something provincially, for example, a buried app, note, or text conversation. Thus most of the users won’t try it to use for searching the internet. As a search engine, it couldn’t prove something outstanding; however, it works for some search terms.
Additionally, if internet queries in Spotlight make no influence on Google’s deal with Apple, Google still pays Cupertino about $8-12 billion annually to keep it as the default search. This heavy “rental fee” was just raised from $3 billion in 2017. According to the industry experts, if regulators interfere with the deal, Apple could be residing to take its search algorithms more mainstream.
At this point, by industry officials, this is nothing more than conjecture, so take it easy. Apple has not shown any attention to entering the search engine business. However, it usually keeps its cards close to the vest; hence it is not out of the question.