If you are not new to the digital market space, you would have probably heard about SEO and ranking factors regarding E-A-T. Although there is no such rulebook that states the do’s and don’ts of boosting the Google E-A-T checklist, there still are some battle-tested strategies that will do you a world of good. Wreathing a brand with the right content, which is compelling and relevant, along with a stellar user experience, will make Google love you more. If that is what you have been wondering off late, here we share a guide to optimize your WordPress site’s ranking in no time. Before getting on to ‘how to improve E-A-T’, let us brush up on the basics first.
What's Covered Below?
What is SEO E-A-T?
The code E-A-T stands for Expertise, Authority, and Trust. These are the three facets that Google ascertains to measure the legitimacy of your site. Each of these factors is crucial for the overall ranking of your page, according to Google. When you excel at all of these, you tend to stay higher on the search engine results and attract more customer base.
- Expertise: As the name suggests, show your users how in-depth you are in this niche. Before they leave your page, they should have gotten the answer to their query. They should have had a solution before they left.
- Authority: A sound customer will want to know whether or not you have the proper authority and the power to own and run this site? To what extent you are trustworthy and authorized? Answering these questions will grant you the authority that your users, as well as Google, want.
- Trust: Why should Google rank you higher in the search engine results if it doesn’t have enough trust in you? A user can easily trace out the difference between a clickbait and an authentic portal. Putting up questionable material on your site will give the trust quotient a backseat.
Google E-A-T Checklist and Tips
- Install an SSL Certificate for the Website Security
- Zero in on Personal Branding
- Look into your Content
- Take Help of the Experts
- Showcase Authorship
Before launching a site, many factors on the checklist need to be checked before publishing. Here we discuss five such tips that are a must to deploy and fulfill.
Install an SSL Certificate for the Website Security
Your website security speaks for you. Regardless of the size and age of a business, specific website hygiene must be followed in terms of improving cybersecurity. Adding an SSL certificate here will enhance the security aspect in geometric progression. This will get you an HTTPS URL instead of an HTTP, making it nearly impossible for a hacker to break into your system, thereby securing your and your customer’s in-transit data. Most webshops that run on WordPress have multiple pages such as blog, payment, etc., all under one primary domain. If you think that you need to buy separate single-domain SSL certificates for each new first-level subdomain that you add, allow us to present a better option! Investing in a wildcard SSL certificate for such bespoke security requirements is a wise choice to save money and hassle-free certificate management. If budget is a concern, you can go for buying and installing the cheap ssl certificates from ClickSSL and secure your main domain and multiple first-level subdomains under it at half the cost!
Zero in on Personal Branding
The entire concept of E-A-T evaluates how authentic and trustworthy your site looks to your audience. If you are a noted influencer in your industry and you do have some quality content in and around this niche, there is a fair chance that you will hear good news. As and when on your personal branding, you unfurl your wings and let more people know about your presence – be it online or offline. If you are starting up as a business, try to make your presence felt in and around the market. Even though it might look challenging initially, you will find your way out with the proper marketing and sales strategies.
Look into your Content
You might have some old blogs or content pieces sitting on your site for too long. To benefit the users and the company, it is best to update and revamp it a little. It could be possible that now you have reached a certain standard at this point. Revisiting your old content and tweaking it will make it possible to reach a more extensive customer base than before. The more information you provide to Google to enhance your E-A-T scores, the more enhanced will be your SERP rankings. It calls for a win-win, right?
Take Help of the Experts
There will always be something that you would want someone else to assist you with. Be it auditing the site, designing templates, crafting content pieces or even the basic SEO. It is essential to take help from the experts here who can seal the deal. Seek out a professional and have a thing around their areas of expertise. This way, some chunks of workload will be off your shoulder and will give you a peaceful mind too. Essentially, it will only help to up your site game and increase the visibility factor as well.
If you have a resource page that allows your in-house writers to add their expertise in the form of content pieces, do put up the author names without a doubt. Google has a way around to catch hold of sites that deploy proper authorship of the authors over those that don’t. This will specifically ensure that you do not lose out on any E-A-T score as well. As we just discussed, authority is a massive part of the whole E-A-T ecosystem. By imbibing authority, you give Google a chance to consider you and rank you higher in the search engine pages.
That’s a Wrap
Know that there is no golden pill for your E-A-T score. On that note, you also know that establishing expertise, authority and trust is not a work of a day or two. It will demand your attention, efforts and dedication to bear fruitful results. Follow and practice the tips that we just mentioned, and you should be good to see some stellar results kicking in. not only will your rankings accentuate, but your site will garner more traffic, audience and customers as well.