Apple wanted to be back to normal by September, but rising Covid cases have put that plan on the backburner. Covid forced iPhone 13 launch without any typical event
Covid – 19 has forced many companies and individuals to delay and disrupt their routine events. So, according to Bloomberg Apple is no exception.
Apple had great plans to show off the latest iPhone 13 this year. However, with new evolving strains of Covid and increasing case numbers in different parts of the world, maybe Apple will also be forced to put its plans on hold.
Apple’s human resources and retail chief, Deirdre O’Brien told that the company’s deadline to return to the office was being delayed until at least October. He also said that the company would give staff a one-month heads up on the return date. However, it is still to be confirmed by Apple yet.
If true, this means that an October return really is the earliest the company plans to put people back in the office, which could delay any in-person announcements Apple was planning on beforehand.
If it really happens, October return is the earliest to put workers back in the office, as it could delay any in-person announcements Apple previously planned.
The situation isn’t supporting Apple’s great event of the year to launch the latest iPhone 13. The event is usually held in September.
Since 2019, the company couldn’t make an event like before, but it can. The events are essential as this is the iPhone’s popularity that triggers the sales of other Apple products. An Android user will never go to get the latest Airpods Pro 2 or Apple Watch Series 6 until and unless he decides to buy an iPhone.
Just like many other companies, Covid has compelled many businesses to work from home as lockdowns and social distancing are greatly encouraged throughout the world.
However, Apple depends on physical presence, as in-store customers can test new phones or PCs, and when buying wearables like Apple Watch, people want to see what it’s like in person.
To find out the latest information on the upcoming iPhone 13, keep visiting our website.