Instagram has over 1 billion users and over 8 million photos and videos are constantly shared. Every. Single. Day. How to break through the tide of mass usage and posting on one of the most preferred social media apps of the century? How can you create captivating Instagram videos, à la those of Alex Wassabi, and really hit all the engagement scores? These practical steps are your golden brick road to Emerald City. Or rather, to influencer’s stardom.
What's Covered Below?
Tips On Creating The Best Instagram Videos
1. The “Vision”
Before anything else, decide on what the purpose of your Instagram video is. Are you trying to draw potential followers in? Do you want the video to point towards another website you have up and running? Is it to invite people to make a purchase (conversion)? Are you seeking to hit that oh-so-coveted hundred-thousands-to-a-million likes?
Have a vision for every post you have. Every part of it has to lead back to it for cohesiveness. The same is true for your profile and bio. It has to say what it needs to in a curt yet all-inclusive manner. Check out Violet Summers bio, and her Instagram, for instance.
2. Storyboard, Content, Script
You can have all the bells and whistles of posting optimization. But the heart of the matter, as romanticized as the phrase sounds, is “content”. Viewers are going to want to linger on videos that contain relevant, organized, and entertaining content.
What is the topic of your photo or video? What is the overarching theme around and behind it? Create a storyboard for a seamless flow of transitions from a scene to the next. Then, concentrate on the content. Let it be engaging (hint: if you were to see a similar post from a different social media influencer, would it appeal to you?). Is it entertaining (and in other words, not dull or boring)?
Be very objective when critiquing your almost-post. More often than not, IG users have a halo effect on what they create and fail to evaluate it through and through. Hence, be more on the nose when it comes to these three variables.
3. 30 Seconds Is Optimal. 60 Seconds Is Alright.
Any number of seconds beyond 60 may be pushing it. Analysts say that Instagram posts with a 26 to 30-second duration tend to garner the most number of engagements. Being that IG is, after all, an app for short-form content, viewers are keen on exactly that – short-form updates and entertainment.
Start with adding your location tag to the post. It’s an indirect call to users who either live in the vicinity or have their notifications on for posts tagged within the same location. Secondly, don’t forget about hashtags. Relevant hashtags.
Do NOT go crazy with hashtags, though. Note that they are merely to give users the convenience to find pages related to their search, including yours. In turn, this may equate to them coming across your post compared to others that don’t fall within their search words and phrases.
Avoid over-hashtagging because Instagram’s algorithm usually tags such posts as spam. This equates to your post not being able to see the light of day. Users will begin to think that your account is one that caters to spam, therefore discrediting any more of your future posts. They’ll simply skim over them to go to the next ones in their feed.
11 is a good enough number for hashtags per post. Less is good, too.
5. Posting Time
We tackled this in detail separately. According to studies, there are certain times within a day, and days within a week, wherein posts get the most number of engagement hits. These correlate to when users are most active on their IG apps.
Generally speaking, your windows of posting opportunities fall in the early mornings from Tuesdays to Fridays, and lunch to after-lunch hours on weekdays. And if you want to target a global audience, follow each country’s timezone while still observing these IG posting periods according to said time zones.