If its India then marriage bureau is a sure shot to go for. It is the business which doesn’t get affected by the recession. It is one of those evergreen businesses. Once you attain the headstart and manage well for a few years, it will be like walking in a park journey henceforth.
But, Hang on, there are things to keep in mind, we will walk you through the most basic of the things hereafter.
In case if you don’t know
Well, Marriage bureau is a sort of matchmaker, where candidates register and the agency looks for best matches and then intimate the candidate for the same.
Bear in mind, it’s a crucial business, so better to get rid of any potential mishaps at the outset.
But, if you have matched profiles successfully initially then bingo! You are on the right track. It’s always good to have experience in your pocket.
later on, you can take it to online with the help of a proper matrimonial script.
So, stick to one agency it will aid you with managing & marketing skills.
Choosing a location or better pick home !!
Now, a too significant point to be ignored.
Your business is dependant on people, hence, It’s better to have an office in the populous area of a metropolis, ideally, a road faced one.
Alternatively, you can make your home as a place, especially if you reside in populous society.
It will take a computer, a separate room & banner and you are good to go.
Unlike online portal which can be made using matrimonial software, it required dedicated space.
Time allocation & type
The next question is of time allotment whether you want to do it as a part-timer or not, we recommend starting on a small scale, and then of expansion.
One needs to decide also on type: whether you want to do in a group or lone, both present their own pros & cons.
Going solo will add burden to your shoulder (work & monetary), although the profits are enjoyed by only you.
If you are partnering with someone, your work & the investment will be distributed and you will be at ease.
However, one needs a trustworthy person for that purpose on which you can bank on.
The rather better way is to do it alone with maintaining the workload lesser, though once it gets escalated hire an employee to get it done.
Take any startup, and you would find everyone has gone through the same dilemma.
The reason is, Naming warrants uniqueness, catchiness & memorable quality.
Trynna find the one and hundreds more will pop up, was the solution ??
Make the long list and try the various combos, for sure one will grab your eyeballs.
Irrespective of the type of business, marketing is an integral part of any business. Just think, how one would buy stuff or service from you if not having enough idea or you don’t declare about it.
You can try it in several ways
- Using brochures, advertisements & business cards
- Via e-brochure i.e- digitally
- Through PPC services where advertisers pay for each click on ads.
- Developing a site and enhance the online presence
You can share some cards & brochures within a family itself, so they can have an idea in detail & can explain others about the same (word of mouth)
they can distribute cards in their circles for the best effect.
You can ask them for prospective customers as well.
Atypical from matrimonial portal developed using a ready-made matrimonial script, marketing tools are different here.
We gonna enlist all the possible expenditure including hidden charges.
It is a one-time affair, which needed to hand over to the landlord. Though it’s high in amount, you can always negotiate.
You also need to sign an agreement (must).
As you know, it is required to be paid monthly, if you are getting enough clients monthly, it won’t bother you much.
At some point in time, you might need to hire an employee.
A professional can ask high pay, therefore you would be better off with the fresher.
Later on, you can entertain him/her with raise, once all set well.
A big chunk of the bill is used by AC, however, it’s imperative to have one since it satisfies the employee.
And there are always bills of fans, lights, and computers.
Computer & printer
In today’s time, it is a must-have one, you can store enormous data using computer & printer enable you to print forms & such documents.
Also, there is an expenditure of furnishing & printing.
Margin & ROI
Fixing the margin can help you with profits. it could be something like taking registration fees, and other fees separately, which would be for finding the match and scheduling the meeting of families.
Additionally, you can charge a few bucks every time you sets the meeting.
Return on investment on a typical bureau ranges between 20 to 60% initially, which surges gradually as you go further.
Marriage bureau can prove to be profiteering but one must need to be diligent & enthusiastic enough.
Don’t just stick at one place only, try and expand your horizons by opening new branches & reaching to maximum people.
Let us know how much this post helped you. Give us feedback in comments & stay tuned for such upcoming posts.