As we know OnePlus has become one of the biggest names in the world of consumer technology. The company initially started with smartphones and related services. They also introduced its first smart TV last year to the lucrative television market.
This new entry served the company well, however, some disagree with the manner of it. Many questions related to the prices of OnePlus TV Q1 were raised. Even some questioning the company for not staying true to its core fan base–particularly in the Indian markets where the company made its name with competitive devices that competed for the best when it came to specs.
It seems like after a year OnePlus wants to change this narrative. OnePlus will introduce its new series of smart TVs across entry and mid-segments of the Indian markets through an online event on July 2, 2020. The new smart TVs have been mocked to begin retail at less than Rs 20,000, will form part of OnePlus restructured world business strategy, where it seeks to present a “high-quality and more accessible connected ecosystem experience to its consumers”.
We want to talk with Navnit Nakra, the Vice President and Cheif Strategy Officer for OnePlus India about OnePlus’ TVs and its vision for India, before the launch of new smart and reasonable TVs in India.
Navnit said in a statement to India Today Tech “India continues to be a key market where OnePlus intends to keep on strengthening its presence”. He further stated that the new series of affordable TVs is in line with OnePlus’s long term strategy for the Indian market.
OnePlus aims to deliver more premium and reasonable ecosystem products to India going forward, Nakra added. He said the spotlight will continue on high-quality smartphones, as a world tech giant, “OnePlus wants to ensure that it expands its portfolio so that more and more consumers across India and other key markets can experience its ecosystem”. Therefore, the company will be focusing on developing more reasonable products in the future.
When questioned about the strategy of OnePlus to expand its product and services ecosystem in India, Nakra clarified that their plan continues to remain apart from the competition and as such is not a reaction to what rivals like Samsung and Xiaomi are doing in the state.
He also implied the Oneplus’ burden-less design philosophy-which the company recently launched with its OnePlus 8 series of phones, and it will “naturally find itself being renewal to OnePlus’ product ecosystem” that in the weeks ahead will see the addition of reasonable smart TVs across entry and mid-segments of the market.
Moreover, OnePlus aims to introduce smart TVs in the state. Nakra stated the features of these impending products as “best-in-class display and technologies” while for the price they will come fighting in. He also made sure that the inclusion of software and features onboard will be “as seamless as ever”. It also implied that the new TVs could come with some of the same features that its present line-up of high-quality TVs previously bring with them.
He further added,
“Entry and mid-level segments are important, not only for us but for the consumer as well. Data indicates that there are millions of families that are going to be updating smart TVs this year. We focus on making sure that we present the best specs, the best design, and a great overall experience to the users regardless of the price bracket they are making their purchase in”.
Nakra explained that it is not the case–although the fan base in India has to be first to experience the new series of its smart ecosystem products, regarding our question whether the first affordable TVs just push in India or India is the first strategy.
However, he did not affirm anything, we think this is a good indication as any that the new reasonable series of smart TVs will finally leave our banks and be unveiled globally in the future.