Counterpoint research report revealed that OnePlus and Google Pixel devices are giving nail-biting competition to Samsung in the United States. The report says that one-third of people who were using Samsung have migrated to OnePlus 6T and Google Pixel 3 during the fourth quarter of the year 2018.
Counterpoint’s US Smartphone Churn Tracker tells that
less than one in five people who bought either device was a previous Apple user.
In quarter 4 of 2018, Google Pixel made up 7.3% of total sales of Verizon, on the other hand, OnePlus 6T accounted for 2.4% of total T-Mobile sales.
A Research Director at Counterpoint Research, Jeff Fieldhack told in a statement that
The newest Google Pixel line-up was certainly successful in terms of disrupting the premium market space at Verizon. Google invested a lot of marketing money during Q4 2018, resulting in strong sales of the Google Pixel 3 line-up. Over half of all new Pixel 3 owners came from Samsung.
Moreover, he added that
The Pixel was built to lead Android innovation and be a device to sway the iOS base over to Android. Over 80 percent of volumes are coming from its Android partners.
A drastic 31% sales on Google Pixel 3 came from people who were using Samsung Galaxy S7.
*Both the Pixel and 6T devices show that there is room to innovate in the market. While Samsung and Apple are dwarfing others in size, marketing spends, and consumer perception, there are pockets of users that are still interested in alternatives*, Jeff Fieldhack added.
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