Swiss luxury watchmaker Tag Heuer is recognized for its expensive timepieces, so no one would expect a Super Mario-themed smartwatch from it—yet here we are. The company has announced a partnership with Nintendo to create a version of its connected wearable featuring the iconic plumber.
Tag Heuer’s Connected smartwatch has been popular since its launch in 2015. It is been reported that the company had to increase the production of the device to meet demand when it launched. According to a countdown on the firm’s website, it will reveal the Mario-themed version on July 15.
Engadget states that the limited-edition $2,150 wearable will be resembling the standard $1,800 Connected smartwatch, with its 430mAh battery, GPS, heart rate monitor, and water-resistance up to 5ATM.
Visual changes to the design and 45mm case
It gives an M on the strap buckles and crown, and the pushbuttons, crown logo, and bezel graduation are Super Mario red. It also features a perforated red rubber strap and one with red rubber and black leather.
Tag Heuer is pushing the watch’s exercise features, stating that Mario’s “upbeat and active personality will encourage wearers of this smartwatch to enjoy moving too,” which appears like a tenuous connection. The dial becomes “livelier and more animated the more the wearer is active.” There’s also a “gamification rewards system” that depicts different animations when users reach 25%, 50%, 75%, and 100% of their daily step target. Moreover, it gives rewards to the wearers for hitting goals with animated items like Super Mushroom, Pipe, Super Star, and Goal Pole.
Also, buyers receive four new watch faces, including a “Timekeeping” one that comes with “retroelements from the 1985 version of Super Mario Bros. with Mario, all in pixels.” There is also a design with Mario’s cap and one featuring elements from the game in a rotating animation.
Only 2,000 Mario-themed Connected smartwatches, which have their own carry case, are being made. They will be available for purchase this July 15 in selected markets and on its website in some regions.