The most famous short video making platform, TikTok users, have left YouTube behind in average viewership as TikTok users spend more time watching videos as compared to YouTube users in the UK and USA.
However, the numbers suggested the watch time on just Android phones. Accordingly, it does not express a picture of mobile users collectively. However, it provided the shutdown threats that the short video making platform experienced in the US last year.
TikTok has been experiencing an abrupt acceleration in the country. It further points out that users spent more time engaging in three-minute videos on TikTok as compared to the 10-minute format that is well-liked by a lot of YouTube users.
At first, TikTok in the United States surpassed YouTube in August 2020. As of June 2021, TikTok’s users cover up 24 hours of content monthly instead of 22 hours and 40 minutes on YouTube as per the application analytics company App Annie.
TikTok surpassed YouTube in May 2020. However, according to reports, users see approximately 26 hours of content monthly, opposed to less than 16 on YouTube in the UK.
However, if we talk about the overall time spent on an application, YouTube is in the lead because of its two billion users in comparison to Tik Tok, which approximately has 700 million.
Apart from iOS users and users of the application called Douyin in China, YouTube is leading still as number one because of the fact that time spent on Android phones between “Social and Entertainment Apps” starting with the first half of this year, with video making platform, TikTok in at number five behind three Facebook applications, Facebook, Instagram, and WhatsApp.
Furthermore, users spend a great deal of money on YouTube as compared to TikTok throughout both iOS and Android all over the world, except for Android users in China, as per the App Annie’s data.
The government of India stated that it was forbidding 59 applications created by Chinese companies. This ban includes ByteDance’s TikTok because these applications were attracting activities that endangered the protection of a community.
The Indian Government has banned TikTok together with 59 Chinese applications. Nevertheless, according to reports, TikTok could come back to the country as TickTock, according to a new trademark app filed by ByteDance.
According to a tweet of Tipster Mukul Sharma on Twitter, TikTok’s parent organization ByteDance has registered a trademark for TickTock with the Controller General of Patents, Trademarks, and Designs last July.
The trademark application was filed on July 6, according to the post, and the explanation of the service reads,
“hosting multimedia entertainment content, hosting of multimedia and interactive applications”.
However, the company still did not provide any information regarding this matter yet.