Tinder parent company Match Group as a part of its incomes reported that they are going to reveal a one-on-one live video chat service to the dating app later this year. Actually, it is a bit unconventional that Tinder isn’t already the market leader in this category.
Match Group’s dating app in addition to Hinge and OkCupid disclosed that currently, the live video chat service will come to Tinder.
According to a company’s statement,
“Social distancing has needed adjustments and pivots. And has affected our business as the manner in which singles engage with our products. And start relationships has rapidly changed. We know that singles are adjusting their attitudes. And many are shifting to having dates virtually through phone or video.”
Match Group revealed that in April as compared to February female users under the age of 30 on Tinder swiped 37 percent more.
The company further said,
“Female usage and engagement is an essential driver for the successof a dating product. And we are continuously trying to boost these metrics.”
Previously Tinder discloses that it is introducing a photo verification service that is going to help in making sure that every match is who they state they are.
Using a series of real-time posed selfies, the feature lets the members to self-authenticate which the app will compare to existing profile photos utilizing human-assisted AI technology.
The app will show a blue checkmark on the valid profiles that’s why members can trust their authenticity.
Presently, the new feature is trialing in selected markets and is going to become more extensively accessible throughout 2020.