On Thursday, an advocacy group called Mark Zuckerberg to not devise a version of Instagram for children. The group beliefs it’s unsafe to create an app for children who are under 13 as it will be not less than a “great risk”.
The Facebook owner had previously announced that the company is planning to launch a version of Instagram for children as it fails to resonate with some younger users.
The Campaign for a Commercial-Free Childhood (CCFC) writes a letter to Facebook CEO at a time when the largest social network is under global criticism. The platform is currently criticizing for exposing children to wrong and inappropriate information.
However, the social media company didn’t promptly respond to a Reuters call for comment.
According to CCFC, the photo-sharing app exploits children’s fear of being offline as they check their devices incessantly for seeking approval and uploading pictures. The campaign further adopts that the platform emphasizes appearance and self-positioning that would be a challenge to the wellbeing and privacy of youngsters.
The letter states:
“While collecting valuable family data and cultivating a new generation of Instagram users may be good for Facebook’s bottom line, it will likely increase the use of Instagram by young children who are particularly vulnerable to the platform’s manipulative and exploitative features”.
The Campaign for a Commercial-Free Childhood (CCFC) is dedicated to ending child-targeting marketing. It believes that this kind of marketing (with excessive screen time) will damage children’s mental and physical development and put them at risk.