The search giant Google is navigating a cheaper premium subscription called the ‘Premium Lite’ tier for YouTube that is going to provide ad-free viewing. However, you will not access YouTube Premium’s additional features, including offline downloads or background playback.
A user has reported the latest ‘Premium Lite’ in the past few days. The video-sharing platform, YouTube afterward, confirmed the test is provided in a statement offered to The Verge.
Premium Lite is being tested in Finland, Belgium, Luxembourg, Denmark, the Netherlands, Sweden, and Norway.
According to a YouTube spokesperson,
“In Nordics and Benelux (except for Iceland), we’re testing a new offering to give users even more choice: Premium Lite costs EUR 6.99/month (or local equivalent per month), and it includes ad-free videos on YouTube.”
Premium Lite comprises ad-free viewing throughout YouTube’s main app on the web, Android, iOS, smart TVs, and games consoles, along with the YouTube Kids application.
Nevertheless, users now can try this on any YouTube Music benefits such as ad-free listening, and it doesn’t comprise Premium’s additional features, including offline downloads or background playback.
Moreover, for those who dislike the number of ads on YouTube, however, aren’t concerned about Premium’s supplemental features, including offline download, Premium Lite sounds like a seductive proposition.
It costs approximately 60 percent of the cost of a standard Premium subscription at its present worth. But, on the other hand, only offering nearly a quarter of its advantages. According to YouTube, the current subscription is in a trial phase. And that it’s thinking about introducing further plans based on audience feedback.